NYC Based WHAX Personal Lubricant Brand is Changing the Game

How often does a company enter the market and take two topics that are faux pas and make a business out of them? WHAX lube – “the best personal lubricant that you don’t have to be ashamed of” – did just that.

We connected with the founders of WHAX personal lubricant and learned that it’s much more than a sex lube brand. These guys stand for something.

“Other personal lubricants are carefully hidden in people’s drawers. Our lube is meant to sit proudly on your nighstand” – says co-founder, Kevin Wilde. “We want people to be more open and free about their sexuality. We want to embrace the change in society and match it with a product that supports one’s sexual nature.”

WHAX personal lubricant has all the features you’ll want in a lube – such as warming sensations – but the mixture was carefully crafted to be practically identical to natural female lubrication. So, for women who are having dryness, it feels as if they have their natural mojo back. For men who are using the lubricant to masturbate – it’s the next best thing aside from actual sex.

This lubricant is rare – in that it’s a water-based lubricant that lasts as long as a silicone lube. Typically, silicone lubes are known to last longer, while water-based ones are easier to clean up and safer to use with sex toys. WHAX lube combines the best of both these products.

Overall – we’re impressed with this brand as they promote healthy sexuality. We love the new stance they’re taking sex-focused products and how frowning upon those who use them should be a thing of hte past.

A personal lubricant for both men and women

While having an overall vibe that seems to target men, they said a large portion of their customers are still female. The product works great for both genders – and both men and women are looking for ways to make solo, paired, or group sex the best experience it can be. WHAX lube helps that.